Med spa marketing built around booked consults
Clicks and form fills are easy to buy. Booked, high-value patients are not. We run your ads, Google presence and follow-up around one number: consults that actually show up.
Is your cost per lead telling you the truth?
Most ad dashboards count every form fill and every call as a lead. That includes duplicates, spam, existing patients calling to reschedule, and people asking about a treatment you do not offer. The number looks great. Your calendar does not agree.
One account we reviewed reported a cost per lead of about $26. Once we counted only real new-patient inquiries, the true cost was closer to $90. Same spend, very different picture.
That gap is where most of the easy wins are. Fix what gets counted, and every decision after that, from budget to keywords to offers, gets better. How to find your true cost per lead.
How we bring med spas more high-value patients
Measure booked consults, not clicks
Calls, forms and bookings tracked back to the ad or search that produced them, with duplicates and junk removed, so you see a cost per patient you can trust.
Run ads on treatments people are searching for
Google Ads on high-intent searches for your core treatments in the areas you serve, and Meta ads for awareness and retargeting, written to follow Google and Meta healthcare ad policies.
Own the local map results
Google Business Profile optimized with the right categories, services, photos and review flow, so you show up in the map pack when someone nearby is ready to book.
Follow up fast, then bring patients back
Instant replies to new inquiries and missed calls, reminders that cut no-shows, and reactivation campaigns for patients who are due for their next treatment.
What is one new patient actually worth?
Aesthetic patients come back. A patient who returns a few times a year for several years is worth many times their first appointment.
At that value, even a $90 lead is a bargain if it books. The goal is not the cheapest lead. It is the most booked patients per dollar.
Built for aesthetic practices
Med spas
Injectables, lasers, body contouring and skin treatments, from single locations to small groups.
Aesthetic and cosmetic practices
Physician-led aesthetic clinics and cosmetic practices growing consult volume.
New and expanding locations
Practices opening a new location or adding a treatment line that needs demand fast.
Measured results, not vanity metrics
We fixed double-counted conversions, cut wasted search spend, and moved bidding toward real calls. The same approach applies to any practice where a booked appointment is the goal. Read the case study.
Start with a two-week Foundation Sprint
- Call and form tracking installed and verified
- Google Business Profile claimed and optimized
- Top website fixes from your audit
- A plain-language report of what we fixed and what comes next
Ongoing management is month-to-month, and your ad budget is paid directly to Google or Meta on your own card. You own every account.
Questions med spa owners ask us
What is the best way to market a med spa?
Start with tracking, so you know which ads and searches produce booked consults. Then focus spend on high-intent Google searches for your core treatments, keep your Google Business Profile strong, and follow up with every inquiry quickly. Social media builds awareness, but search and fast follow-up usually drive the most bookings.
Should a med spa use Google Ads or Meta ads?
Usually both, for different jobs. Google Ads reach people actively searching for a treatment right now. Meta ads build awareness and bring back people who visited your site. Most practices get the clearest return by starting with Google and adding Meta once tracking is in place.
Are there rules for advertising med spa treatments?
Yes. Google and Meta both restrict healthcare and some cosmetic ad content, including certain before and after imagery and claims. We write and review ads to follow those policies so your accounts stay in good standing.
How long does it take to see results?
Tracking and fixes land in the first two weeks. Ads typically show real signal within 30 days and settle in by 60 to 90 days. Anyone promising overnight results is guessing.
Do you work with med spas outside Orange County?
Yes. We work with practices across the United States, with a focus on Orange County, Los Angeles and the Inland Empire.