Turning ad spend into measurable patient calls for a healthcare provider
A Southern California healthcare provider (senior care / non-medical home care) · Google Ads management
The Challenge
The provider was spending on Google Ads every month with no reliable way to see which clicks actually turned into phone calls and inquiries. Budget was going out the door, several conversion actions were double-counting and muddying the data, and spend was leaking on searches that would never become patients. In short: money in, but no clear line to results, and no confident way to know what was working.
What We Did
Cleaned up the conversion tracking so calls-from-ads became the single source of truth. No more overlapping, double-counted actions hiding the real picture.
Added phrase-match negative keywords to cut spend on irrelevant and off-target searches, so budget went only toward people actually looking for their service.
Moved the search campaign to a conversion-focused bidding strategy so Google optimized toward real calls, not just clicks.
Migrated bidding onto a real cost-per-call target and surfaced where the account was capped by budget: a clear path to grow.